Clive in five.
A simplified, signature five-style voiceover system.
1. CORPORATE (medium energy)
2. TENDER (subdued energy)
3. ANIMATED (high energy)
4. CASUAL (guy next door energy)
5. BOLD (strong energy)
The most popular vocal style Clive offers, this is your standard, strait-laced option for professional contexts and settings. Not high and zany, not low and brooding; just a neutral (but never robotic) narration you can trust. If voice over styles were bowls of porridges, Goldilocks would call this one 'just right'.
Frequently used for: business tutorials, explainer videos, e-courses, product ads, voicemail greetings, etc.
Sometimes, less really is more. A good voiceover does not always require a great deal of energy to effectively tell a story or communicate a message. Sometimes, what your script needs is to be narrated with a softer, gentler approach to the microphone. Bring the feeling down to a candlelight and evoke a subdued mood in your audience with this intimate style.
Frequently used for: documentaries, guided meditation, short film narration, character monologues, charities, etc.
Lights! Camera! ACTION! This high energy vocal style is bright, fiery and explosive; perfect for communicating an urgent message, being dynamic and playful, or simply for children’s material calling for a few cartoon animals to come to life. However, adults can have fun with this style too -- when the night is young and the music is loud, request "Animated Clive" for all your nightlife advertisements and invites, as well as rapping and singing duties!
Frequently used for: urgent announcements, nightlife ads, limited time promos, cartoon characters, theatrical sketches, motivational speeches, musical performances, etc.
A modern vocal style for those tired of the overly-formal advertisements and "old school" marketing styles of yesteryear. Buyers request this when they want a more laid-back, conversational approach to their narration. Perhaps you need a genuine testimonial, or just want something that feels low-pressure, friendly and approachable. If you want to trade in the suit and tie for a Casual Friday sweatsuit, this is the style you're looking for.
Frequently used for: crowdfunding campaigns, dialogue, 'realistic' testimonials, conversational video sales letters, audiobooks, tech ads, parodies, etc.
Turn up the heat, raise up the intensity (& vocal compression), and inject some grit to your project. A straight whisky shot with no chase, this style is strong, deep and dashing. When your product or service calls for rolling up the sleeves and conveying a sense of strength, this is the confident energy you want.